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On the set of Lex Inside (B Smart), Dorothée de Bernis, Partner at Desfilis Avocats, discussed a reform whose scope extends well beyond financial services: it applies to all contracts entered into remotely with consumers via a digital interface.

The bulk of its provisions took effect on 19 June 2026, the reform transposes a 2023 EU directive and is built around four key strands:

  1. Disclosure obligations are reinforced and a duty to advise is introduced. A single, printable document; clear information provided before signature and consumers must be able to speak with a person to confirm they understand what they are signing. Dark patterns, previously sanctioned only for online platform providers, now apply to all traders.
  2. The right of withdrawal is strengthened. 14 days as a baseline — extended to 1 year and 14 days if the required information was not provided — and no time limit at all where the obligations attached to the withdrawal right itself were not met. New requirement: a two-step “withdrawal button,” with mandatory acknowledgment of receipt from traders.
  3. Cold calling rules are being tightened. For financial services (excluding insurance), contracts can no longer be entered into on the first call: a two-step sale process is now required, with the proposal transmitted in writing before signature.
  4. The sanctions regime is being decriminalised… but administrative penalties remain severe: fines of up to €375,000, under the oversight of the DGCCRF (France’s consumer affairs and fraud control authority).

 

Key takeaways for businesses:

  • Log and timestamp evidence that the required information was provided — the burden of proof falls on traders
  • Audit their own subscription journey to identify misleading practices
  • Start adapting their sales process now, ahead of the 1 January 2027 deadline
  • Monitor their subcontractors, they are held responsible for them

For a more in-depth analysis, watch Dorothée de Bernis’s full interview on Lex Inside (B Smart), hosted by Arnaud Dumourier.

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